6 Reasons Why You Should Wear Purple Color Outfit In 2018

Fashion famously changes with each passing season and it can be difficult to keep up with the sometimes-subtle nuances of the upcoming fashion season that can set you apart from the crowd.

However, one thing is blatantly clear about the new 2018 spring and summer fashion season – if you want to be dazzling, you need to be wearing more purple. The fluid mix of blue and red creates a seemingly-endless variety of glorious shades that personify the elation of living. Recognized throughout history as the color of royalty, purple has become one of the most popular colors for clothing. This year it is turning heads in a whole new way. Here are six reasons you should be wearing purple this year.


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1. Purple has been dubbed the 2018 Color of the Year and for good reason

2018’s “Ultra Violet” has been chosen to follow last year’s “Greenery” as Pantone’s Color of the Year and is proving to be a much more wearable hue. Pantone calls this shade “dramatically provocative and thoughtful” and is said to be a symbol of “originality, ingenuity and visionary thinking that points us toward the future.”

Seen in various designer spring and summer collections this year, including Gucci, the bright purple of “Ultra Violet” stands out as a bold fashion statement on runways this year. However, you don’t have to wear such a bright shade of purple to get noticed in 2018. In fact, the many shades of purple available ensure that you will find the one that works best with your skin tone and style.


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2. Nothing Gets You Noticed Like Purple

Nothing adds a dash of flair to a plain suit like a stunning bolt of rich, vibrant purple. The simple addition of something purple can take a so-so outfit to new heights of forward-thinking style. Purple adds a noticeable flair and is definitely not for someone who wants to blend in with the rest of the world.

Choose the bright hue of our fashion basic for summer, the Pleated Center Slit Dress. Or opt for dressier look with the elegant detailing of the Soutache Embroidered & Beaded Shift Dress. And with its vast array of beautiful shades, there is sure to be at least one shade of purple that is the perfect touch to energize your wardrobe and add a little zest to your life. The problem may be in choosing only one.


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3. You Are in Good Company (Historically-speaking)

Throughout history, the color purple has carried with it some pretty lofty ideals. For centuries, purple was reserved only for royalty and was viewed as a sign of someone’s elevated stature and affluence to others in society. From a spiritual perspective, violet is the color of the crown chakra and is associate with the energy center at the top of the head. The brain is the organ this chakra is relative to, and violet is the color of spiritual awareness, self-knowledge, and hope.

Purple is said to have been the Egyptian queen, Cleopatra’s, favorite color and it is rumored that Leonardo da Vinci thought meditation was much more effective if done in a lavender or purple light. It has stood as a symbol of power and nobility and is often associated with independence, creativity, and mystery. Whether it has this kind of power or not, purple is nevertheless the color of individuality and freedom in our world today. Often associated in modern times with sensuality and desire, purple epitomizes the excitement and unpredictability of youth.


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4. Make the Statement You Want to Make

Your clothing should reflect the uniqueness of your spirit. Often without realizing it, you are sending a message about your life, your priorities, and your attitude with the clothes you wear. Therefore, the colors you choose to wear are important to the mood you want to establish. Taking the time to think about how others see you can help you make sure that you are sending the message you intend to send. Show the world your youthful, feminine side with our beautifully detailed Scallop Hem Mini Linen Dress in a lovely pale shade.

Among the many moods purple can create are creativity, imagination, individuality, and youthful exuberance. It’s easy to see why Prince chose purple as his signature color to perfectly express his separation from the bland and average. These personality types are often associated with artists and deep thinkers. So, the only question is, how do you pick the most flattering shade of purple that reflects your excitement for life while making sure that you look fabulous wherever you go?


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5. It’s Always the Right Choice

No matter what your coloring, there is a shade of purple that will work for you. It’s one of the few colors that works with all skin tones and hair colors. With well over 50 recognized shades, from pale orchid and lilac hues to bright violets to smoky plums and deep eggplants, purple is one of the most versatile colors around. For those with fair skin tones and light hair, you might find that lavender provides a better compliment for you than a dark plum. For those with darker skin and dark hair, you will stand out in style in a brighter or deeper hue of purple.

The best way to find your signature purple is also the oldest way; try several colors of purple in the suggested range of hues to see what best shows off your natural beauty. You may even want to branch out a little and try a shade a bit darker or lighter than you would normally choose, to shake up your regular look.


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6. There Are So Many Ways to Wear Purple

Purple sets a new standard in versatility when you are putting together a fresh, fashionable look for this year. It works well on many levels, whether you are going to a formal occasion or just hanging out with your friends. And it is easy to accessorize your new purple outfit. Bright white gold and silver jewelry sparkles against lilac and orchid, as well as more robust shades of violet. Gold jewelry looks just as stunning, shining out from a background of plum or wine. A purple dress shows your flair for fashion, especially when paired with matching pumps or slings. Purple is also a great color to pair with black or white and produces striking results at a dinner with friends or out dancing with your special someone.

Try our  Soutache Embroidered & Beaded Top over crisp white pants for a look that will take you from day to evening seamlessly. Dress up a basic pair of jeans with our Pleated Center Slit Viscose Top for a handy go-to outfit for the summer’s casual entertaining season. Or pair our delightfully Scallop Sleeve Pintuck Linen Blouse with a pair of denim shorts for a bright and bold beach look that is sure to get you noticed.


[su_quote cite=”Laurie Pressman, Vice President of the Pantone Color Institute” url=”https://www.pantone.com/color-of-the-year-2018″]We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet that lights the way to what is yet to come. [/su_quote]


Whether you opt for a pale pinkish orchid or a bold violet, purple is definitely the color you need to add to your wardrobe in 2018. Wear it to the beach, to the mall, to church, or out for a night on the town with the one you love. It’s the perfect color to express your youthful approach to life and add a little pop of color to a world that can be drab and lifeless. Dress it up or dress it down – you will find endless ways to show your individuality and daring nature with the exciting color purple, now and in the years to come.

So, how are you going to wear purple this year?

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